The Healthcare Industry and Marketing
As the population ages, the medical industry continues to grow more competitive and the field of healthcare marketing becomes ever more important. Most people tend to think of this type of marketing as the kinds of ads and infomercials we see on television, as well as so called "earned media" (i.e., public relations placements) which gets healthcare services and products before the public in the form of news and entertainment content. While these avenues can be very productive, perhaps the most important, and least expensive, territory for healthcare marketing is via the Internet.
Cyberset Medical is a leading edge Internet-focused healthcare marketing firm that has helped to make countless practices and healthcare companies profitable through the intelligent use of Internet marketing. This kind of marketing is a two-step process. First, an effective web site must be created. Second, visitors have to be attracted to the site. After all, you can have the finest web site ever created by humankind and it won't serve any healthcare marketing function if people fail to visit.
Cyberset Medical's ace-in-the-hole is also the most powerful and long-lasting form of Internet marketing, which goes by the rather unwieldy name of search engine optimization (SEO). This essentially means that we make web sites as attractive to Google and the other major search engines as possible. We do this in a number of ways, but the primary means is by creating material that focuses on the most powerful search terms for a particular type of practice. For example, a pediatrician operating at the border between Beverly Hills and West L.A. would want to come up near the top of a Google search for "pediatrician Beverly Hills" or "children's healthcare in West Los Angeles." While this might seem a fairly simple approach to healthcare marketing, achieving these goals requires the skills of top Internet experts, web developers, software engineers, and highly skilled writers and graphic designers. A lot of work is involved in what we do, but Cyberset Medical's ongoing success has proven that it's worth it.